About Us

Who is Dakota Watch Company?

The Dakota Watch Company has been dedicated to producing high quality timepieces since 1945. From over sixty years of experience, we have learned that our customers want a watch that incorporates cutting edge design, the best quality components, a substantial guarantee and, if necessary, quick and easy service behind the sale.

Under the guidance of the Cooper family, our design team has developed unmatched expertise in creative watch production. For generations, we have designed elegant timepieces with a strong emphasis on craftsmanship. Our styles are a unique expression of today's desire for multipurpose use. From rugged sports to elegant dress to digital functions, we have whatever you are looking for... and a little something extra.

Dakota Watch Company is also a nationally known multi-outlet retailer with locations on many of today's best enclosed malls. Since the 1960's and advent of the American mall concept our stores have been offering our customers more than just great wristwear. Below are a few of the watch services we provide.

Band Replacement - We carry a full line of replacement watchbands. From nylon sport straps, water resistant genuine leather, expansion steel, solid stainless steel, patent leather, to the finest crocodile. We have it all! Stop by the nearest store location and let one of our friendly representatives fit your watch with a new Dakota Band.

Battery Replacement - Dakota is your one-stop shop for watch batteries. A new expertly installed Energizer watch battery is only as far away as our nearest location. Any of our trained service technician will be glad to replace your watch battery while you shop. Click here to learn more about our Battery Replacement program-including discounts.

Water Testing Watches - Not only can we repair your watch, replace the band and install a new battery in it–we can ensure the integrity of your water resistant watch afterward as well. This is an essential ingredient in maintaining the continued water resistance of your watch. Our stores are fitted with the highest quality pressure testers that can safely test water resistance while you wait. Can your watch TAKE THE PRESSURE?

Minor Repairs– Need a new watch crystal? Is your watch band too long? Have you had a marker fall off your dial? Are your hands properly aligned? Whether it's band adjustments or something as simple as setting the time, our associates are here to help you.

Watch Repair - Do you have a timepiece in need of a more complicated repair? Our service technicians are standing by. Simply bring your watch to our nearest store location for service.